SELL YOUR HOME YOURSELF.
I'LL GIVE YOU MY MARKETING TOOLS FOR FREE!
Get professional real estate marketing tools, personal guidance, and a Realtor backup plan that could save you thousands!
Selling your home For Sale By Owner? I'll give you access to some of my best marketing tools absolutely free, including a custom property website, an open house website, professional flyers, ready-to-post social media content, and marketing letters.
And I'll personally help you understand how to use them to market your home!
No listing agreement. No pressure. You stay in control.
Start with my free tools. Sell your home your way. And know that you've got a full-service Realtor ready whenever you need one.
Free tools, no listing agreement required · Realtor · SL3352000 · eXp Realty
Your Free FSBO
Marketing Toolkit
Selling by owner does not mean marketing by owner. Kelly built a free toolkit that gives your FSBO the professional presence of a listed home, and it is yours at no cost.
Custom property website
A dedicated website for your home that tells the whole story, so every sign, flyer, and post sends buyers to one polished page.
Open house website
A focused site for your open house with photos, details, and a way for visitors to reach you, so every walkthrough turns into a conversation.
Full-color flyers
Professional, ready-to-print flyers that make your home look its best on the counter, the table, and in every buyer's hands.
Done-for-you social content
Ready-to-post social content for your listing, so your home shows up in feeds and shares instead of sitting silent.
Prewritten marketing letters
Prewritten letters to neighbors, past buyers, and your network that spread the word about your home without you staring at a blank page.
Additional resources
Extras to help you handle showings, open houses, pricing, and paperwork like a pro while you sell on your own.
The digital tools and templates are free. If you choose third-party printing, mailing, or advertising services, those optional costs may be paid by you, the homeowner. Receiving the free tools does not require a listing agreement, and it does not commit you to anything.
Ready buyers,
at your door
The hardest part of selling FSBO is finding buyers who can actually close. Kelly's Buyer Outreach Advantage connects your home to qualified buyers, including buyers with a 625+ credit score who may be able to move in for as little as $2,500 total out of pocket when they qualify. That widens the pool of buyers who can really buy your home, and it gives your For Sale By Owner sign a real advantage.
625+
credit score, a starting point for the low out-of-pocket program
$2,500
as little as total out of pocket to move in, when a buyer qualifies
Access to a broader pool of qualified buyers, including buyers using the low out-of-pocket program
Buyers who may be able to move with as little as $2,500 total out of pocket when they qualify
More showings and more offers coming to your door, not the other way around
A faster path to a sold home while you keep the FSBO savings
Your home stays For Sale By Owner, and Kelly brings the buyers to you
Buyer qualification: a 625+ credit score does not automatically qualify anyone, and not every FSBO property qualifies for buyer outreach. Qualification depends on the property and each buyer, and every purchase is subject to lender approval, underwriting, and eligibility. The as little as $2,500 figure is not guaranteed.
You can stay FSBO and still have
a Realtor working to find you a buyer
You keep the For Sale By Owner sign and the savings. Kelly works the buyer side, reaching his network and marketing your home to qualified buyers, so you are never out there alone. This optional buyer-side service runs at a 1% fee, a fraction of what a traditional listing can cost.
Hypothetical 3% fee
$15,000
on a $500,000 home
Kelly's 1% buyer-side service
$5,000
on a $500,000 home
You keep
$10,000
more on the same sale
Example for illustration only. The 3% figure is hypothetical: traditional commissions vary and are always negotiable. On a $500,000 home, a 3% fee is $15,000 and a 1% fee is $5,000, a difference of $10,000. Actual numbers depend on your sale.
The full-service 1%
listing backup plan
If the FSBO runs out of steam, the backup plan kicks in: a full-service listing with everything Kelly does for a listed home, at a 1% listing fee for homes priced at $400,000 or more, and a flat $3,995 for homes priced below $400,000.
1%
listing fee on homes priced at $400,000 or more
$3,995
flat listing fee on homes priced below $400,000
Everything a full listing includes
- Listed in the MLS, in front of every agent and buyer portal
- Professional photography and a home tour video for your listing
- A dedicated property website and open house site
- Social media marketing across Kelly's channels
- Aggressive, hands-on marketing and negotiation on your side
- The Easy-Exit Listing Agreement included with every listing
- Access to Kelly's buyer program and buyer outreach
Your free toolkit rolls straight in. Everything in the free FSBO Marketing Toolkit carries over into your listing campaign, so the marketing you already started keeps working. Fee note: the 1% is the listing-side fee. Any buyer-side commission is separate and negotiable, and other seller expenses such as title, taxes, and closing costs may apply. Commission and brokerage fees are negotiable and always set out in writing.
No long-term lock-in
The full-service 1% plan is backed by Kelly's Easy Exit promise. You can cancel anytime, for any reason, under the written Easy Exit agreement.
See the Easy Exit promise
The door is
always open
The Easy-Exit Listing Agreement means you can cancel your listing at any time, with no penalty and no extended lock-in. Kelly has to keep earning the listing every single week, and you are never trapped. It is the promise that keeps the backup plan honest.
The Easy-Exit Listing Agreement is governed by its written terms. Nothing here claims there are no contractual obligations: once signed, the agreement is a binding contract, and its specific terms apply.
Sell Smart,
Buy Stronger
List with me, buy your next home with me, and the numbers change completely.
I built the 1% Listing Program so sellers keep more of their equity, and I pair it with the 25% buyer commission gift so that equity can travel with you to your next home. Stacked together, they change what a move really costs.
The 1% Listing Program
Full service on the listing side: 1% on homes priced at $400,000 or more, and a flat $3,995 below that. MLS, photography, marketing, and negotiation, all included.
A gift on your next home
Buy your next home with me and I offer a gift equal to 25% of the buyer-side compensation actually earned, subject to lender requirements, brokerage approval, and written terms.
The whole move, not just the fee
Together they let you keep more equity on the sale and get the gift on the purchase, so a fee-only comparison misses the point.
Illustrative example, not a guarantee
- Your home sells at $450,000 with the 1% listing fee $4,500
- Your next home costs $600,000
- Buyer-side compensation actually earned, 3% for illustration $18,000
- I gift 25% of that on your purchase $4,500
- Your $4,500 listing fee, fully offset by the gift 100%
On this example, the gift fully offsets your listing fee.
The actual gift depends on the buyer-side compensation actually earned and is subject to lender requirements, brokerage approval, and written terms. The example assumes details that may not match a real transaction. The gift is never guaranteed and is never a percentage of the home price. The 1% fee is the listing side only; any buyer-side commission is separate and negotiable.
Run your own numbers and see it land. Call or text 407-832-6604 or book a call, and I will walk through what a sell-then-buy move looks like with your sale price and your next purchase. Talk later.
Your FSBO Backup Option,
four ways
Start with the free tools and move up only when you want to. Every path keeps the door open and the savings in your corner.
01
Stay FSBO with free tools
Take the free marketing toolkit, keep selling yourself, and stay in control with no listing agreement required.
Get the free tools02
Add buyer-side help
Stay FSBO and add Kelly's 1% buyer-side service to bring qualified buyers to your door, including 625+ credit-score buyers.
Ask about buyer-side help03
Let Kelly handle it for 1%
Switch to the full-service 1% listing backup plan: 1% at $400,000 and up, flat $3,995 below, with Easy-Exit included.
See the 1% Program04
Sell and buy with Kelly
List with Kelly, buy your next home with Kelly, and the 25% buyer commission gift can apply at closing on your next home.
Book a free consultationNot sure which fits? Call or text 407-832-6604 and Kelly will walk you through it. More on the FSBO approach on the For Sale By Owner page .
How my FSBO
Backup Option works
01
Get your free toolkit
Request the free FSBO Marketing Toolkit. No listing agreement, no cost, no pressure, and you are never locked in.
02
Market your home your way
Use the property website, open house site, flyers, social content, and prewritten letters to sell on your own schedule.
03
Add buyer outreach when you want it
Turn on the Buyer Outreach Advantage and open your home to qualified buyers, including 625+ credit-score buyers who may move for as little as $2,500 out of pocket when they qualify.
04
Keep the 1% backup ready
If the FSBO stalls, the full-service 1% listing backup plan is ready: 1% at $400,000 and up, flat $3,995 below, with the Easy-Exit Listing Agreement included.
05
Sell with confidence
Close the deal and keep more of your equity, and if you buy your next home with Kelly, ask how the 25% buyer commission gift applies.
Straight
answers
The questions FSBO sellers ask before they call, answered in plain language with the real program terms.
What is the FSBO Backup Option?
The FSBO Backup Option lets you keep selling your home For Sale By Owner while you get a free marketing toolkit, optional buyer outreach, and a full-service 1% listing backup plan ready if you need it. Getting the free tools does not require a listing agreement.
Are the FSBO marketing tools really free?
Yes. The digital tools and templates in the toolkit, including the custom property website, open house website, full-color flyers, done-for-you social content, and prewritten marketing letters, are free. If you choose third-party printing, mailing, or advertising, those optional costs may be paid by you.
Do I have to sign a listing agreement to get the free toolkit?
No. You can request the free FSBO Marketing Toolkit with no listing agreement required. Receiving the free tools does not commit you to working with Kelly in any way.
What is in the free FSBO Marketing Toolkit?
The toolkit includes a custom property website, an open house website, full-color flyers, done-for-you social content, prewritten marketing letters, and additional resources to help you handle showings, open houses, pricing, and paperwork.
How does the Buyer Outreach Advantage help sell my FSBO?
The Buyer Outreach Advantage connects your home to qualified buyers, including buyers with a 625+ credit score who may be able to move in for as little as $2,500 total out of pocket when they qualify. That widens the pool of buyers who can actually close on your home.
Does a 625+ credit score guarantee a buyer qualifies?
No. A 625+ credit score does not automatically qualify anyone. Every buyer is subject to lender approval, underwriting, and eligibility, and the as little as $2,500 figure is not guaranteed.
Does every FSBO property qualify for buyer outreach?
No. Not every FSBO property qualifies. Qualification depends on the property and the buyer, so Kelly will let you know whether your home is a fit.
Can I stay FSBO and still have a Realtor working to find me a buyer?
Yes. Kelly offers an optional buyer-side service at a 1% fee, so you keep the FSBO sign and the savings while Kelly works his network and marketing to bring you a buyer.
How much is the optional buyer-side service?
The optional buyer-side service is a 1% fee, compared with a hypothetical traditional 3% fee. On a $500,000 home that is $15,000 versus $5,000, so $10,000 you keep. The 3% figure is for illustration only, and traditional commissions are negotiable.
What is the full-service 1% listing backup plan?
It is the full-service listing option if your FSBO stalls: a 1% listing fee for homes priced at $400,000 or more, and a flat $3,995 for homes priced below $400,000, with the Easy-Exit Listing Agreement included.
What is included in the 1% listing backup plan?
MLS listing, professional photography and a home tour video, a dedicated property website and open house site, social media marketing, aggressive hands-on negotiation, the Easy-Exit Listing Agreement, and access to Kelly's buyer program and buyer outreach.
What is the Easy-Exit Listing Agreement?
The Easy-Exit Listing Agreement lets you cancel your listing at any time, with no penalty and no extended lock-in. It is governed by its written terms, which are a binding contract once signed.
Does the 25% buyer commission gift apply if I sell and buy with Kelly?
Yes. When Kelly lists and sells your home and then becomes your buyer agent on your next home, he gifts 25% of his buyer agent commission at closing, based on the buyer-side commission actually received and subject to written terms, brokerage approval, lender limits, and applicable law.
How is the 1% listing fee structured?
The 1% is the listing-side fee, paid on homes priced at $400,000 or more. Homes below $400,000 list for a flat $3,995. Any buyer-side commission is separate and negotiable, and other seller expenses may apply.
How do I get started with the FSBO Backup Option?
Request your free FSBO Marketing Toolkit through the form on this page, or call or text Kelly at 407-832-6604, or book a free consultation on Calendly. No listing agreement required.
Get Your Free
FSBO Marketing Tools
Tell Kelly where your FSBO stands and he will send you the free toolkit plus a straight answer on what could help your home sell. No listing agreement, no cost, no pressure.
- Custom property website, open house site, flyers, social content, and letters
- Free digital tools, no listing agreement required
- A clear path to buyer outreach and the 1% backup plan when you want it
Program Details & Disclosures
Commission and brokerage fees are negotiable and always set out in writing.
The 1% listing fee is the listing-side fee only; any buyer-side commission is separate and negotiable, and other seller expenses such as title, taxes, and closing costs may apply.
All agreements are in writing. The Easy-Exit Listing Agreement is a binding contract once signed and is governed by its written terms.
Financing is subject to lender approval, underwriting, and eligibility. A 625+ credit score does not guarantee qualification, and the as little as $2,500 figure is not guaranteed.
Not every FSBO property qualifies for buyer outreach; qualification depends on the property and the buyer.
The 25% buyer commission gift is calculated from qualifying buyer-side compensation actually received by Kelly, and is subject to written terms, brokerage approval, lender limits, disclosure requirements, and applicable law. It is not an automatic cash payment and is not guaranteed.
All numerical examples on this page are illustrative and are not guarantees of any result.
Kelly Wheeler, Realtor, FL license SL3352000, eXp Realty, 10752 Deerwood Park Blvd. Suite 100, Jacksonville, FL 32256. Brokerage phone: 888-883-8509.
Equal Housing Opportunity
Kelly Wheeler supports equal housing opportunity and does not discriminate on the basis of race, color, religion, sex, handicap, familial status, or national origin.
Sell it yourself. Keep the backup.
Get your free FSBO Marketing Toolkit, add buyer outreach when you want it, and keep the 1% listing backup plan ready. Call or text 407-832-6604, no listing agreement required.
Realtor · SL3352000 · eXp Realty · Central Florida