1% Listing
Program
A full-service home listing with a 1% listing fee, or a flat $3,995 for homes under $400,000, built for Central Florida homeowners who want aggressive marketing and strong service without handing a big cut of their equity to a traditional commission model.
Simpler math.
Full service.
With the 1% Listing Program, Kelly's listing fee is 1% of the sale price, and homes under $400,000 list for a flat $3,995. Compare that to the 2.5% to 3% many sellers pay on the listing side, and the savings can run to thousands of dollars in equity staying in your pocket, before you even negotiate the rest of the deal.
The program is a complete alternative to the traditional model, not a stripped-down version of it. Kelly couples the lower fee with his marketing systems, the Easy-Exit Listing Agreement, and a strategy aimed at one thing: getting your home sold while you keep more of what it is worth.
What the 1% covers
Homes under $400K
$3,995
flat listing fee
Homes $400K+
1%
of the sale price
- Full MLS listing with professional photos and video
- A marketing plan built around your home's best buyers
- Pricing strategy from current local data
- Offer negotiation, inspections, and appraisals handled
- The Easy-Exit Listing Agreement, no lock-in
- One point of contact who answers the phone
What it is not: a discount service. Kelly is not a discount Realtor. The 1% Listing Program is smarter pricing, aggressive marketing, strong service, and keeping more of your hard-earned equity. Nothing is cut corners.
What the math says
Example sale
$350K
Home under $400K
- 3% listing fee $10,500
- 1% Program flat fee $3,995
+$6,505 kept
Example sale
$600K
Home at $400K and up
- 3% listing fee $18,000
- 1% listing fee $6,000
+$12,000 kept
Example sale
$1M+
Home at $400K and up
- 3% listing fee $30,000+
- 1% listing fee $10,000+
+$20,000+ kept
Examples for illustration only. The 1% Listing Program charges a flat $3,995 for homes under $400,000 and 1% of the sale price for homes at $400,000 and above. Actual figures depend on your sale price and the buyer's side of the transaction. Your written commission agreement governs.
Risk stays on the listing
Every 1% Listing Program comes with the Easy-Exit Listing Agreement: if the strategy is not working and you are not happy, you can leave with no penalties and no lock-in. Kelly would rather earn your listing every week than trap you in a six-month contract.
01
Your equity
The lower listing fee keeps more proceeds in your pocket from the start.
02
Your exit
Not working for you? Walk away clean. No penalties, no extended term.
03
Your results
Marketing has to perform to keep your business. That is the whole idea.
Straight answers
What is the 1% Listing Program?
A full-service listing where the listing fee is 1% of the sale price instead of the traditional 2.5% to 3%. Sellers keep the difference while still getting professional marketing, MLS exposure, and hands-on negotiation.
Is this a discount service?
No. The 1% Listing Program is about smarter pricing, aggressive marketing, strong service, and helping homeowners keep more of their equity, not cutting corners. Kelly is not a discount Realtor.
How much can I save?
On a $400,000 sale, a 3% listing fee is $12,000 while the 1% fee is $4,000, a difference of $8,000 kept by you before any other negotiation.
What if my home is under $400,000?
The fee is a flat $3,995 for homes under $400,000. On a $350,000 sale, a 3% listing fee is $10,500 while the flat fee is $3,995, a difference of $6,505 kept by you.
Who is the 1% program for?
Homeowners who want to sell for the highest possible price, keep more of their equity, and still get aggressive, professional marketing and hands-on service. It is especially popular with sellers coming off an expired listing.
More questions? See the full FAQ.
See your savings
Send Kelly your address and he will show you exactly what the 1% Listing Program means for your home, including a net proceeds breakdown and the full marketing plan.
Book a call
Run My 1% Numbers
Address plus a note in the message, and Kelly sends back the math.
The full seller package
Every Kelly Wheeler listing comes as a set: the 1% listing fee, the Easy-Exit Listing Agreement with no lock-in, a clear 1% when Kelly finds the buyer, and the 25% Buyer Agent Commission Gift on your next home. Not one of four, all four.
1% Listing Fee
Full-service listing at 1% of the sale price, or a flat $3,995 for homes under $400,000. Keep the difference as equity.
Easy-Exit Listing Agreement
Not happy with the plan? Cancel the listing any time, no penalty. The risk stays on the listing, where it belongs.
1% Buyer-Side Fee
When Kelly finds the unrepresented buyer and writes the offer, the buyer-agent fee is only 1%, versus the typical 2.5-3%. That saves them thousands more.
25% Buyer Agent Commission Gift
Sell with Kelly, then buy your next home with him and he gifts 25% of his buyer agent commission at closing. It can pay back most or all of what you paid him to sell.
Keep the equity.
The 1% listing fee, the Easy-Exit agreement, and a 25% closing gift on your next home. That is the full seller package.
Realtor · SL3352000 · eXp Realty · Central Florida