Kelly Wheeler Real Estate Ninja logo
The Marketing Machine

How the Ninja
markets your home

Every listing gets a complete multi-channel campaign, not just an MLS pin. Here is exactly what happens from the day your home is signed to the day it closes, including the real 100-point marketing plan behind it.

  • Kelly markets every home he lists with a professional YouTube walkthrough video, published on his "Experience Clermont FL" channel and shared across the listing's platforms.
  • Kelly uses paid advertising and social promotion to get listings seen, including paid Facebook and Instagram ads that are refreshed per listing stage so the message stays current.
The Ninja Video Coming soon

The Ninja Video: Your Home's Marketing Campaign

A full walkthrough of the campaign every listing gets, from the first photo to the sold sign. This video is coming soon.

The Campaign Story

A full campaign for every listing

A home is not just put on the market and left there. Every listing moves through six stages, and each one has its own job to do. Here is what a seller can expect at every step.

01

Coming Soon

The home is teased before it hits the market, so buyers and their agents already know it is coming and are watching for the launch.

02

Just Listed

The listing goes live with professional media, MLS exposure, and a coordinated push across email, direct mail, and social on day one.

03

Open House

A scheduled open house brings neighbors, buyers, and their agents through the door, with follow-up on every visitor afterward.

04

Active

The campaign keeps running while the home is on the market, with fresh content, weekly traffic reports so you always know what is happening, and paid advertising for the listing, including targeted paid ad campaigns for listings when the strategy calls for it. No campaign is guaranteed to produce a specific result; the plan is tailored to the home and adjusted as the market responds.

05

Pending

Once an offer is accepted, Kelly manages inspections, appraisals, and the paperwork, keeping you updated through every step to closing.

06

Just Sold

The sale closes and the win is announced, with a smooth handoff and a relationship that carries into your next move.

Always On

The Ninja's always-on marketing

Your home is being marketed every single day, not just on launch day. These plays run in the background and stack up so the right buyers keep hearing about your listing.

Neighborhood direct mail

Direct mail to the seller's neighborhood alerts residents of the new listing so they can share it with family and friends who are looking to buy.

Area email campaign

An email campaign to homeowners in the area. Kelly has access to homeowner data and puts it to work for your listing.

Invites to local listing agents

Personal invitations to every listed home's agent within a 10-mile radius, inviting their families to a private showing.

FSBO outreach

Outreach to FSBO sellers, who may be looking for their next home once theirs sells.

Qualified renter outreach

Outreach to qualified local renters with good income and credit, inviting them to come see the home.

Property video tour

A professional property video tour on the "Experience Clermont FL" YouTube channel (@LivingInCentralFlorida, 1.57K subscribers, 128 videos), plus short-form clips for TikTok, Instagram Reels, and YouTube Shorts.

Paid Facebook and Instagram ads

Paid Facebook and Instagram advertising that is refreshed per listing stage so the message stays current.

Print marketing with QR codes

Print marketing with QR codes and a custom property domain that sends every piece of paper straight to the home's online presence.

Text and IVR sign riders

Text and IVR sign riders with a per-property text number, so anyone who sees the sign can reach the listing instantly.

Single-property website

A beautiful single-property website with a full-screen virtual tour that presents the home on its own stage.

Weekly traffic reports

Weekly traffic reports so the seller always knows what is happening with views, showings, and interest.

The Buyer Punch

A buyer advantage that helps your sale

Kelly can offer buyers a No Down Payment loan option and help with closing costs, arranged through his lender partner. That makes the listings he markets more compelling and easier to close, because more buyers can actually qualify for the home.

This is a program offered through Kelly's lender, not a promise every buyer will qualify. Loan options and closing cost help depend on the buyer's credit, income, and the specific loan, so Kelly connects interested buyers to the lender for real numbers.

Zero-Down Buying First-Time Buyer Guide

Easier to qualify means easier to close

With a No Down Payment option and possible closing cost help on the table, more buyers can move forward on your listing. That is a real edge when offers come in.

Ask Kelly About It
The Proof

The 100-point marketing plan

This is the real checklist behind every listing. It is designed to maximize exposure and attract ready buyers, and it is all here so you can see exactly what your home gets. Open any bucket to read its numbered points, 1 through 100.

Listing Preparation Points 1-9
  1. 1. Pre-listing consultation to define goals, timeline, and price
  2. 2. Comparative market analysis built from current local sales
  3. 3. Home walk-through and condition assessment
  4. 4. Professional decluttering and staging recommendations
  5. 5. Cost-effective repair priorities, identified and ranked
  6. 6. Deep clean and touch-up scheduled before photography
  7. 7. Property details, disclosures, and HOA information gathered
  8. 8. Marketing plan and Easy-Exit agreement reviewed together
  9. 9. Launch date set and the campaign timeline coordinated
Coming Soon Points 10-16
  1. 10. "Coming Soon" teaser on MLS and the property website
  2. 11. Teaser posts across social channels to build early interest
  3. 12. Neighborhood and database email announcing the upcoming listing
  4. 13. Direct mail to the neighborhood alerting residents
  5. 14. Buyer interest list built before the home goes live
  6. 15. Professional photography and video scheduled
  7. 16. Single-property website and virtual tour prepared
Just Listed Points 17-25
  1. 17. Professional photography of every room
  2. 18. Full MLS listing with accurate details and pricing
  3. 19. Syndication to national real estate portals
  4. 20. Professional property video tour published
  5. 21. "Just Listed" social posts with photos and video clips
  6. 22. Email campaign to area homeowners and past clients
  7. 23. Direct mail drop announcing the new listing
  8. 24. Text and IVR sign riders with a per-property text number
  9. 25. Personal invitations to listing agents within 10 miles
Open House Points 26-33
  1. 26. Scheduled open house with visible signage
  2. 27. Digital open house invitations to the buyer database
  3. 28. Open house promotion across social media
  4. 29. Neighbor invites so nearby residents can spread the word
  5. 30. Printed flyers and QR codes at the open house
  6. 31. Follow-up with every attendee and their agent
  7. 32. Visitor contact information captured for follow-up
  8. 33. Post-open-house recap and feedback shared with the seller
Active Marketing Points 34-41
  1. 34. Weekly listing performance review and traffic reports
  2. 35. Pricing or strategy adjusted based on showing feedback
  3. 36. Listing re-promoted across channels each week
  4. 37. Ongoing email blasts to the buyer database
  5. 38. Outreach to expired-listing and FSBO sellers nearby
  6. 39. Outreach to qualified local renters with strong income and credit
  7. 40. Showings coordinated and buyer feedback gathered
  8. 41. Photos or content refreshed if interest lags
Video & Content Points 42-49
  1. 42. Professional property video tour produced
  2. 43. Tour published on the "Experience Clermont FL" YouTube channel
  3. 44. Short-form clip created for TikTok
  4. 45. Short-form clip created for Instagram Reels
  5. 46. Short-form clip created for YouTube Shorts
  6. 47. Aerial or drone footage added where it adds value
  7. 48. Neighborhood and lifestyle content positions the area
  8. 49. Video shared to the property website and listing pages
Social Media Points 50-57
  1. 50. Facebook post announcing the listing
  2. 51. Instagram post with professional photos
  3. 52. Story updates throughout the campaign
  4. 53. Community group posts where allowed
  5. 54. Followers re-engaged with fresh angles each week
  6. 55. Property video shared across all channels
  7. 56. Local community pages tagged and connected
  8. 57. Social inquiries answered promptly
Paid Ads Points 58-64
  1. 58. Facebook advertising for the listing
  2. 59. Instagram advertising for the listing
  3. 60. Retargeting ads for people who viewed the listing
  4. 61. Ad creative updated per listing stage
  5. 62. Geographic targeting aimed at the right buyer areas
  6. 63. Budget reviewed and performance tracked weekly
  7. 64. Ad spend adjusted based on what is working
Print & Signage Points 65-71
  1. 65. Professionally printed yard sign with a QR code
  2. 66. Custom property domain placed on the signage
  3. 67. Flyers and brochures printed with QR codes
  4. 68. Text and IVR sign rider with a per-property text number
  5. 69. Direct mail pieces sent to the neighborhood
  6. 70. Postcards or letters mailed to nearby homeowners
  7. 71. Open house signage and directional signs placed
Neighbor & Database Points 72-78
  1. 72. Direct mail to the seller's neighborhood
  2. 73. Email campaign to area homeowners
  3. 74. Past clients and their networks notified
  4. 75. Personal invites to every listing agent within 10 miles
  5. 76. Homeowner database tapped for potential buyers
  6. 77. Listing shared with local community contacts
  7. 78. Neighbors encouraged to share with friends and family
Buyer Outreach Points 79-85
  1. 79. Outreach to FSBO sellers looking for their next home
  2. 80. Outreach to qualified local renters with good income and credit
  3. 81. Buyer interest list from the Coming Soon stage engaged
  4. 82. Buyers looking for the specific home type notified
  5. 83. Private showings coordinated for interested buyers
  6. 84. Every showing and offer followed up
  7. 85. No Down Payment and closing cost options presented
Technology & Websites Points 86-92
  1. 86. Single-property website built for the listing
  2. 87. Full-screen virtual tour on the property site
  3. 88. QR codes linking to the property site
  4. 89. Digital listing presentation for buyers
  5. 90. Mobile-friendly listing and tour experience
  6. 91. Online showing scheduling set up
  7. 92. Digital flyer and shareable listing links created
Reports & Communication Points 93-96
  1. 93. Weekly traffic and showing reports to the seller
  2. 94. Monthly marketing progress updates
  3. 95. Clear updates after every showing and offer
  4. 96. Phone and email access throughout the campaign
Closing & Just Sold Points 97-100
  1. 97. Negotiation support and offer guidance
  2. 98. Inspections, appraisal, and closing coordinated
  3. 99. "Just Sold" announcement and social post
  4. 100. Post-sale follow-up and a referral relationship

That is 100 points across 14 buckets, all part of the plan that ships with every listing. It is designed to maximize exposure and attract ready buyers, not to promise a specific result.

Talk Later

Ready to see it on your home?

The 100-Point Marketing Plan is the full playbook Kelly draws from for every listing, but every home's campaign is tailored to the property, the neighborhood, and the seller's goals. Not every listing qualifies for or receives all 100 steps. Book a call with Kelly and see exactly how your home would be marketed.

Book a Call 407-832-6604

Realtor · SL3352000 · eXp Realty · Central Florida