Keep control.
Lose the leaks.
Selling by owner in Clermont or Central Florida can save you the traditional listing fee, but the savings disappear fast when the price misses the market, the listing never reaches buyers, or the paperwork goes sideways. Kelly's FSBO help keeps you in the driver's seat and closes the gaps: a straight price read, flat-fee MLS and paperwork help, or a full listing under the 1% Program when you want the whole job done.
The savings are
in the details
The FSBO pitch is simple: skip the realtor, keep the listing fee. In a strong Central Florida market that can work, when the home is priced where buyers already agree and the listing actually gets seen. The problem is that most buyers find homes online, and one slow or missing listing can quietly cost more than the fee you saved.
Kelly's FSBO help is built for owners who want the savings but not the risk. You stay in control of showings and the price, and he covers the parts that usually leak: honest pricing from real sales, MLS exposure to every buyer's agent in Central Florida, and paperwork that protects you through closing.
- An internet price that is not what the market will pay
- Buyers and their agents never finding the listing
- Showings to buyers who were never qualified
- Paperwork mistakes that cost at the closing table
Where FSBO savings usually leak
Who pays what
on a FSBO?
Sellers often assume a for-sale-by-owner deal costs nothing in commission. The full picture is more honest than that, so you can decide with real numbers.
What you avoid
0% listing fee
No listing-side commission when you sell strictly by owner, if you find the buyer yourself and handle the paperwork on your own.
What usually remains
Buyer-side fee
Most buyers arrive through an agent, and that fee has to be paid or the buyers never come. A flat-fee MLS setup covers this cleanly.
The hidden cost
Pricing misses
One wrong price can cost far more than the fee you saved. That is the leak no sign in the yard can fix, and it is where Kelly starts.
Fee structures vary by transaction and are set in your written agreements. Kelly will show you the complete breakdown for your situation before any decision.
Help that fits
how you sell
Path 01
FSBO Assistance
For owners who want to stay in charge: a straight price read, flat-fee MLS placement so agents and buyers find your home, help with the disclosure paperwork, and a sounding board for offers. You hold the keys, Kelly covers the leaks.
- Honest pricing from current local sales
- MLS exposure so buyer agents find you
- Flat-fee setup, costs written out first
Path 02
Full 1% Listing
If the phone is too quiet, the plan is leaking, or you simply want it done, move to the 1% Listing Program: full-service marketing at 1% of the sale price, or a flat $3,995 for homes under $400,000, with the Easy-Exit Listing Agreement. Smarter than a traditional listing, still full service.
- Full MLS listing with professional media
- The 100-point marketing plan
- Easy-Exit: cancel any time, no penalty
Straight answers
Should I sell my home as-is, without an agent?
Selling by owner can work when the market is strong and the price is right, but the risks show up in pricing, exposure, and paperwork. Kelly gives FSBO sellers a straight read on their price and plan, and offers FSBO help that lets them keep control while covering the gaps.
What is the FSBO assistance option?
Two ways to help: a flat-fee setup where Kelly handles the paperwork and MLS listing while the owner stays in the driver's seat, or a full listing under the 1% Listing Program when the owner wants the whole job done. Either way, the owner gets a written breakdown of the costs first.
How much can I save selling by owner?
You can save the listing side of the commission, traditionally 2.5% to 3% of the sale price. But a weak internet listing, a slow site, or a paperwork mistake can cost far more than the fee you saved. The math only works when pricing, exposure, and the contract are all handled right.
What if my FSBO is not selling?
Usually the price has drifted above what the market will support, or the home never reached enough buyers. Kelly will look at where the plan is leaking and lay out the fix, including the option to move to the 1% Listing Program with Easy-Exit protection.
Can I sell my home as-is?
Yes, selling as-is is an option, and requiring no repairs can be the right move in the right market. But as-is homes still need honest pricing and strong marketing. Kelly helps sellers compare as-is against smart, targeted fixes before deciding.
Read the deep dive on the blog: Selling FSBO in Central Florida.
Four offers. One seller.
Whatever situation brought you here, the package is the same: the 1% listing fee, the Easy-Exit Listing Agreement, a transparent 1% fee on the buyer side when Kelly finds the unrepresented buyer, and the 25% Buyer Agent Commission Gift on your next home.
1% Listing Fee
Full-service listing at 1% of the sale price, or a flat $3,995 for homes under $400,000. Keep the difference as equity.
Easy-Exit Listing Agreement
Cancel the listing any time, no penalty, no lock-in. The risk stays on the listing, where it belongs.
1% Buyer-Side Fee
When Kelly finds the unrepresented buyer and writes the offer, the buyer-agent fee is only 1%, versus the typical 2.5-3%. That saves them thousands more.
25% Buyer Agent Commission Gift
Sell with Kelly, then buy your next home with him, and he gifts 25% of his buyer agent commission at closing. It can pay back most or all of what you paid him to sell.
FSBO help,
real numbers
Tell Kelly you are selling by owner and where it stands. He will come back with a straight price read, the real cost breakdown, and the option that fits: flat-fee help or the full 1% listing.
Book a call
Get FSBO Help
Address plus where the FSBO stands, and Kelly sends back a price read and the numbers.
Sell it yourself. Don't sell yourself short.
FSBO help that covers the leaks, or a full 1% listing with Easy-Exit protection and a 25% closing gift on your next home.
Realtor · SL3352000 · eXp Realty · Central Florida