Sell
smarter.
This guide compares your options as a Central Florida seller and walks through the whole process: the 1% Listing Program, the Easy-Exit Listing Agreement, the 25% Buyer Agent Commission Gift, how homes get marketed, why some fail to sell, and what to do next. Start with the comparison, then dig into the step-by-step.
Pick your
path
Most sellers are only offered one path: the traditional listing model. Kelly's seller side gives you four offers that work together, plus the choice to sell the traditional way if you prefer. Here is how they compare.
| What you get | Traditional listing | 1% Listing Program |
|---|---|---|
| Listing fee | 2.5% to 3% of the sale price | 1% of the sale price, or a flat $3,995 under $400,000 |
| Contract lock-in | Six months or more, hard to leave | Easy-Exit: cancel any time, no penalty |
| Marketing | Varies agent to agent | Professional media, MLS, and a 100-point plan |
| Expired / FSBO rescue | Sometimes, no special plan | A specialty: fresh strategy for stuck homes |
| Next-home perk | Usually nothing | 25% of Kelly's buyer agent commission gifted at closing when you buy next |
| Equity math on a $450,000 sale | About $13,500 in listing fees at 3% | About $4,500 at 1%, about $9,000 kept |
Examples for illustration only. Fees on the buyer's side of your sale are separate and set in your written commission agreement.
Four ways to
keep more
1% Listing Program
Full service at 1% of the sale price, or a flat $3,995 under $400,000. Read the full breakdown and the savings math.
Full detailsEasy-Exit Listing Agreement
Cancel your listing at any time, no penalty. The risk stays on the listing, where it belongs.
How it works1% Buyer-Side Fee
When Kelly finds the unrepresented buyer and writes the offer himself, that side of the deal is a clear 1%. No percentage surprises buried in the closing.
25% Commission Gift
Sell with Kelly, buy next with Kelly, and he gifts 25% of his buyer agent commission at closing.
How the gift works
100-Point
Marketing
A home sold fast is usually a home marketed hard. Kelly's plans combine professional media, broad distribution, and local reach so the right buyers actually hear about your home.
Media
Professional photos, video, and a presentation that makes buyers stop scrolling.
Exposure
MLS, national portals, and social distribution with a marketing plan behind each one.
Pricing
Current local data, not guesswork. The right number drives the right buyers to act.
Communication
Showings, offers, and updates handled fast. You always know where your sale stands.
Expired listing?
FSBO? Kelly's specialty.
A big share of Kelly's sellers come to him after another agent failed: expired listings, quiet FSBO signs, homes that sat for months. The fix is a fresh strategy, honest pricing, and marketing that works.
Expired listings
Your listing ended without a sale. Figure out why, then relist with a plan that is actually different.
What to do nextFSBO help
Selling by owner and hitting walls? Kelly gives a straight read on your price and your plan, and can step in when needed.
FSBO survival guideNeeds repairs
Selling as-is is an option, but not always the best one. Kelly helps you compare selling as-is against smart, targeted fixes.
As-is questionsRead more on the blog: why homes fail to sell and how to keep more equity.
Selling, step by step
01
Valuation
Kelly tours your home and builds a value case from current local sales and competition.
02
Strategy
Pricing, marketing plan, prep priorities, and the commission structure spelled out in writing.
03
Launch
Professional media goes live, the MLS listing pops, and the marketing push starts on day one.
04
Negotiate & close
Offers, inspections, appraisals: Kelly fights every step so you close with the most equity intact.
What is your home
really worth?
Get a free valuation with real local data and a written look at what you would net under the 1% Listing Program. No obligation, no pressure. Just the honest numbers.
Book a call
Get My Home Value
Share your address in the message and Kelly will come back with a valuation and the numbers.
The full seller package
Every Kelly Wheeler listing comes as a set: the 1% listing fee, the Easy-Exit Listing Agreement with no lock-in, a clear 1% when Kelly finds the buyer, and the 25% Buyer Agent Commission Gift on your next home. Not one of four, all four.
1% Listing Fee
Full-service listing at 1% of the sale price, or a flat $3,995 for homes under $400,000. Keep the difference as equity.
Easy-Exit Listing Agreement
Not happy with the plan? Cancel the listing any time, no penalty. The risk stays on the listing, where it belongs.
1% Buyer-Side Fee
When Kelly finds the unrepresented buyer and writes the offer, the buyer-agent fee is only 1%, versus the typical 2.5-3%. That saves them thousands more.
25% Buyer Agent Commission Gift
Sell with Kelly, then buy your next home with him and he gifts 25% of his buyer agent commission at closing. It can pay back most or all of what you paid him to sell.
List with a plan.
The 1% Listing Program, Easy-Exit protection, a clear 1% when Kelly finds the buyer, and a 25% closing gift on your next home. That is the Ninja difference.
Realtor · SL3352000 · eXp Realty · Central Florida